Since the beginning of 2022, Ozon has focused on expanding its apparel and footwear category. The company has invested more than 1 billion rubles in its growth on the site. The marketplace still has the goal of tripling sales in this category by the end of the year, and in the medium-term to become a leader among online retailers in the fashion category.
Based on performance in Q2 2022, sales in the apparel category (which includes clothing, shoes and accessories) increased by 2.3 times year-on-year. The number of active shoppers buying clothing, footwear and accessories on Ozon more than doubled year-on-year in Q2. In the same period, we delivered more than 12 million orders with goods in this category, which is 2.4 times more than a year earlier. In addition to residents of the Moscow Oblast, St. Petersburg and the Leningrad Oblast, it is residents of the Krasnodar Krai, Sverdlovsk Oblast, Tatarstan and the Rostov Oblast who are most actively buying clothing and shoes on the marketplace.
In Q2 2022, the fastest growth was seen in demand for trinkets and jewelry, adult clothing, various accessories for adults and children, and shoes. The most popular products in the second quarter included:
· shoe care products
· hair accessories
· men's underwear
· men's baseball caps
· women's underwear
· women's cycling shorts
· t-shirts
· tote bag
The marketplace's sellers are expanding the product assortment in the category: in the 2nd quarter, more than 71,000 entrepreneurs and brands sold clothing, shoes and accessories on Ozon, which is almost three times as many as last year. The product range has grown more than 5 times year-on-year — the category boasts more than 34 million products. The category's share of the website's entire product assortment increased by 2.5 percentage points year-on-year, reaching 26% by the end of the 2nd quarter of 2022.
More than 50% of sellers in the category sell adult clothing. 46% sell accessories for adults and children, 28% — jewelry, and another 26% — sportswear and shoes.
The number of sellers of Russian-made clothing, shoes and accessories on the website increased significantly in Q2 2022. Compared to the same period last year, their number increased by more than 2.5 times year-on-year, while the sales of domestically produced clothing and footwear increased by 2.8 times.
Based on performance in Q2 2022, sales in the apparel category (which includes clothing, shoes and accessories) increased by 2.3 times year-on-year. The number of active shoppers buying clothing, footwear and accessories on Ozon more than doubled year-on-year in Q2. In the same period, we delivered more than 12 million orders with goods in this category, which is 2.4 times more than a year earlier. In addition to residents of the Moscow Oblast, St. Petersburg and the Leningrad Oblast, it is residents of the Krasnodar Krai, Sverdlovsk Oblast, Tatarstan and the Rostov Oblast who are most actively buying clothing and shoes on the marketplace.
In Q2 2022, the fastest growth was seen in demand for trinkets and jewelry, adult clothing, various accessories for adults and children, and shoes. The most popular products in the second quarter included:
· shoe care products
· hair accessories
· men's underwear
· men's baseball caps
· women's underwear
· women's cycling shorts
· t-shirts
· tote bag
The marketplace's sellers are expanding the product assortment in the category: in the 2nd quarter, more than 71,000 entrepreneurs and brands sold clothing, shoes and accessories on Ozon, which is almost three times as many as last year. The product range has grown more than 5 times year-on-year — the category boasts more than 34 million products. The category's share of the website's entire product assortment increased by 2.5 percentage points year-on-year, reaching 26% by the end of the 2nd quarter of 2022.
More than 50% of sellers in the category sell adult clothing. 46% sell accessories for adults and children, 28% — jewelry, and another 26% — sportswear and shoes.
The number of sellers of Russian-made clothing, shoes and accessories on the website increased significantly in Q2 2022. Compared to the same period last year, their number increased by more than 2.5 times year-on-year, while the sales of domestically produced clothing and footwear increased by 2.8 times.