Ozon Classifieds is a new free section on the Ozon marketplace, helping any user can sell or give away their goods on the site. Classified ads are already available to Rostov-on-Don residents, and will soon be launched for Ozon users across the country. Using Ozon's familiar interface, users can now place ads for the private sale of goods. Sellers gain an opportunity to sell discounted goods.
Ozon Classifieds will be visible to any visitor to the marketplace, but only registered users of the site can conduct transactions. An unlimited number of ads can be placed. To buy goods through an ad, the user will need to contact the seller through the product card and agree on the terms of the purchase.
Recently, we have seen increased consumer interest in discounted goods on the marketplace — the number of views of product cards for discounted goods on Ozon in May was 5 times as much as in February. The new service will give Ozon users access to an even wider range of goods at competitive prices. Thanks to the expanded product offering, Ozon customers will be able to easily find what they are looking for at an attractive price. What's more, every user will be able to become a seller by advertising unwanted items on Ozon Classifieds.
To combat fraud, Ozon Classifieds provides multi-stage user protection. Transactions must be completed in a chat on the platform or by means of a phone call. If a seller does not want to reveal his or her phone number, there is an option to hide it. During chats, suspicious links to external resources are automatically blocked to protect users' personal data.
Ozon Classifieds will also feature a section with discounted goods available on Ozon, which previously existed separately. The packaging of the items in this section may have been damaged during storage or transportation, without affecting their functionality. These items also include customer returns and refurbished items. This category is popular among buyers on the marketplace, since it usually offers new products with minor packaging defects at significantly less than the retail price. The section includes products in every category from entrepreneurs selling their products from the Ozon warehouse.
Natalia Amelina, Head of Ozon Classifieds: "We launched Ozon Classifieds to significantly expand the product range for customers and to give individuals the opportunity to sell their goods. We are trying to ensure that our customers can cover all their needs on the site. The marketplace's intuitive interface and new features will attract new users and help navigate the various products more quickly. Additionally, we believe that our service will promote responsible consumption — users will be able to sell or give away any items that they themselves do not need.
The cards for classified ads and new products will have different designs. What's more, when selling items in the classifieds section, a photo of the actual condition of the items will be mandatory. As with selling new products, a card with rich content will be more effective. An inquiry form will allow users to quickly contact sellers and clarify all the details of the condition of the items.
Ozon Classifieds will be visible to any visitor to the marketplace, but only registered users of the site can conduct transactions. An unlimited number of ads can be placed. To buy goods through an ad, the user will need to contact the seller through the product card and agree on the terms of the purchase.
Recently, we have seen increased consumer interest in discounted goods on the marketplace — the number of views of product cards for discounted goods on Ozon in May was 5 times as much as in February. The new service will give Ozon users access to an even wider range of goods at competitive prices. Thanks to the expanded product offering, Ozon customers will be able to easily find what they are looking for at an attractive price. What's more, every user will be able to become a seller by advertising unwanted items on Ozon Classifieds.
To combat fraud, Ozon Classifieds provides multi-stage user protection. Transactions must be completed in a chat on the platform or by means of a phone call. If a seller does not want to reveal his or her phone number, there is an option to hide it. During chats, suspicious links to external resources are automatically blocked to protect users' personal data.
Ozon Classifieds will also feature a section with discounted goods available on Ozon, which previously existed separately. The packaging of the items in this section may have been damaged during storage or transportation, without affecting their functionality. These items also include customer returns and refurbished items. This category is popular among buyers on the marketplace, since it usually offers new products with minor packaging defects at significantly less than the retail price. The section includes products in every category from entrepreneurs selling their products from the Ozon warehouse.
Natalia Amelina, Head of Ozon Classifieds: "We launched Ozon Classifieds to significantly expand the product range for customers and to give individuals the opportunity to sell their goods. We are trying to ensure that our customers can cover all their needs on the site. The marketplace's intuitive interface and new features will attract new users and help navigate the various products more quickly. Additionally, we believe that our service will promote responsible consumption — users will be able to sell or give away any items that they themselves do not need.
The cards for classified ads and new products will have different designs. What's more, when selling items in the classifieds section, a photo of the actual condition of the items will be mandatory. As with selling new products, a card with rich content will be more effective. An inquiry form will allow users to quickly contact sellers and clarify all the details of the condition of the items.