Ozon launches hotel booking service, plans to develop travel marketplace

Users can choose accommodation from 70 thousand offers in Russia and in other countries accessible to travelers. Nearly the entire booking cost can be covered with Ozon points.

Ozon Travel offers are currently aggregated from online booking sites; in the future, hotels will have access to special accounts that will enable them to connect directly, to post their offers and to independently manage their pricing.

Hotel rooms are available through the Ozon booking service at market rates—no higher than the prices on aggregator sites. However, those who book hotels through Ozon Travel have an advantage: up to 99% of the booking cost can be covered with Ozon points. Also, all customers now receive cash back in the amount of 7% of the cost of their first booking, which is credited immediately after payment.

To find suitable accommodations, users need to select Ozon Travel in the top menu on the Ozon website or in the mobile app, and then select Hotels. In the near future, the service will add hotel ratings, customer reviews and the ability to book a room without prepayment or a bank card.

Mikhail Osin, CEO of Ozon Travel, said:

“Ozon Travel is used by more than 3.5 million customers every month, and we are seeing high demand for air and rail tickets. And now we have hotels as well. During the first days of testing, among a limited sample of users, the service was already making about 100 reservations daily—this is clear evidence of the demand for the service. The addition of a marketplace for hotels, which we are going to launch in the near future, will give players in the hotel market even more opportunities to reach new customers. This is relevant both for hotels in large cities, which have lost foreign tourists, and for hotels in small communities, which need to increase their visibility among the country’s large population.”

Another advantage of the Ozon Travel hotel booking service is the ability to pay for accommodations with a Russian bank card from anywhere in the world. This will be especially important to customers who are abroad, where Russian bank cards are not currently accepted for payment.
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