Strong Growth Acceleration
The figures show that our customers like what we offer.
The number of active buyers on Ozon almost doubled in 2020 to reach 13.8 million.
As our customer base and the number and frequency of orders increased, our Gross Merchandise Value including services jumped to ₽197.4 million, representing an acceleration in GMV inc. services growth of 144% year-on-year.
The pandemic year not only caused an unprecedented transformation of consumer habits, but also changed the way businesses interact with clients.
The number of sellers on the platform quadruple at the end of Q4, 2020, compared with the same period a year ago.
Going digital became the best way forward for many SMEs, struggling to adapt. This also drove some important changes in our sales model.
We also supported our sellers with Ozon.Invest, our platform that helps merchants secure financing.
While the pandemic served as an important catalyst, the foundation for Ozon's robust growth can be traced further back to some important changes to our business strategy, which we began implementing in 2018. These include a structural shift from a first-party (1P) to a third-party (3P) relationship model with sellers, as well as assortment expansion, significant investment in fulfilment and logistics infrastructure, extensive efforts in product development both for buyers and sellers and a keen focus on operational efficiency.