As the company grows and develops,
it increasingly requires a flexible and contemporary brand identity – a visual language for communicating with
a 21st-century audience.

As the company grows and develops,
it increasingly requires a flexible and contemporary brand identity – a visual language for communicating with
a 21st-century audience.

WE ARE
The Ozon brand easily adapts to various messaging formats and audiences, allowing the company to carry out 360º communication – from our outdoor advertising to the adhesive tape on our packaging.
We are polite and considerate towards our customers and always maintain a reasonable distance. At the same time, we are informal
and fun – we speak in a conversational
and personable tone.
Flexible
lflflWe are polite and considerate towards our customers and always maintain a reasonable distance. At the same time, we are informal
and fun – we speak in a conversational
and personable tone.
Simple
lalalWe are polite and considerate towards our customers and always maintain a reasonable distance. At the same time, we are informal and fun –
Consistent
The Ozon brand easily adapts to various messaging formats and audiences, allowing
the company to carry out 360º communication –
from our outdoor advertising to the adhesive tape on our packaging.
We live in a fast-changing world. The brand should remain flexible and be able to adapt quickly to new formats and possibilities.
Social media, messaging services and the news have created a visual information culture. That's why we prefer animation to images, and images to text.
A consistent visual language makes
the brand recognizable from any point
of contact with the audience, be it digital
or offline. Whether the user sees an online advertisement or the design of a parcel locker, he immediately recognizesit as Ozon.
Flexible
Visible
Consistent
The Ozon brand easily adapts to various messaging formats and audiences, allowing
the company to carry out 360º communication –
from our outdoor advertising to the adhesive tape on our packaging.
We live in a fast-changing world. The brand should remain flexible and be able to adapt quickly to new formats and possibilities.
Social media, messaging services and the news have created a visual information culture. That's why we prefer animation to images, and images to text.
A consistent visual language makes
the brand recognizable from any point
of contact with the audience, be it digital
or offline. Whether the user sees an online advertisement or the design of a parcel locker, he immediately recognizesit as Ozon.
Flexible
Visible
Consistent
Flexible
We live in a fast-changing world. The brand should remain flexible and be able to adapt quickly to new formats and possibilities.
Visual
Social media, messaging services and the news have created a visual information culture. That's why we prefer animation to images, and images to text.
Consisitent
Тональность
Обращаемся к пользователю как
к знакомому — дружелюбно и на равных. При первом знакомстве и в сложных ситуациях выбираем нейтральный тон. При этом избегаем быть скучными и формальными — когда уместно, коммуникация может быть смелой и эмоциональной.
Язык
Мы общаемся простым языком, избегаем сложных терминов, аббревиатур и профессионального жаргона. Наши сообщения сформулированы прямо и понятны широкой аудитории.
Мы весёлые, но хотим, чтобы наши шутки никого не обижали. Поэтому шутим, только когда задача пользователя решена, и не острим на сложные темы.
Юмор
The Ozon brand easily adapts to various messaging formats and audiences, allowing
the company to carry out 360º communication –
from our outdoor advertising to the adhesive tape on our packaging.
A consistent visual language makes
the brand recognizable from any point
of contact with the audience, be it digital
or offline. Whether the user sees an online advertisement or the design of a parcel locker, he immediately recognizesit as Ozon.
Friendly
We are polite and considerate towards our customers and always maintain a reasonable distance. At the same time, we are informal and fun – we speak in a conversational and personable tone.
Simple
We communicate in a simple way and avoid complex terminology, abbreviations, and professional jargon. Our messages are clear, direct and understandable to a wide audience.
Using humor
Тональность
Обращаемся к пользователю как
к знакомому — дружелюбно и на равных. При первом знакомстве и в сложных ситуациях выбираем нейтральный тон. При этом избегаем быть скучными и формальными — когда уместно, коммуникация может быть смелой и эмоциональной.
Язык
Мы общаемся простым языком, избегаем сложных терминов, аббревиатур и профессионального жаргона. Наши сообщения сформулированы прямо и понятны широкой аудитории.
Мы весёлые, но хотим, чтобы наши шутки никого не обижали. Поэтому шутим, только когда задача пользователя решена, и не острим на сложные темы.
Юмор
We are fun, but we take care to ensure that our humor does not offend anyone. We reserve humor only for joyous occasions and avoid touching on sensitive issues.
Our product appearance is determined
by a number of components.
This helps us to quickly test new
approaches and launch new services.
Download
Download
Typography
Brand typeface and styles.
Logo
Composition, terms of use,
materials for download.
Colors
Brand palette and guide to its use.
From first sight to last mile
We believe that a brand is more than just a visual identity. That is why we carefully considered every detail: our packaging is pleasant to the touch, our customer service staff are responsive, and our site navigation can be understood at a glance.
Always near
Our delivery pickup points are a friendly
and multifunctional space that reflects the company's
commitment to being closer to its customers.
Touchable
Brands can create a unique sensory customer experience, and packaging is the most common touchpoint – literally – with our customers. Our packaging is bright and memourable, durable, and pleasant to the touch.
Non-stop eye-stopper
Thousands of people notice them – on the main avenues, in quiet courtyards, on the way to work or from home. Ozon's largest physical form of branding is our flagship delivery vehicle fleet, with more than 1000 cars filling city streets across the country every day.
Dressed for success
Our last-mile team is immediately recognisable in Ozon's uniform, with its minimalist design and basic colouring. Our main priority is to outfit our employees with high-quality and well-tailored designs.
Images for press
Available for download by press and media third parties with accreditation to Ozon Group