The Federal Accreditation Service and Roskachestvo created the first trust rating for online retail websites. Its purpose is to help consumers choose the safest sites that control quality and product authenticity, verify their suppliers, and ensure secure online shopping. After analyzing 17 online stores and marketplaces, the rating's creators identified Ozon as one of two websites that meet all the trust criteria.
The results of the rating were announced today at World Quality Day 2022. Roskachestvo chief Maxim Protasov and head of the Federal Accreditation Service Nazariy Skrypnik congratulated the top companies. Sergey Belyakov, Ozon's Managing Director, accepted the award on behalf of the company.
Roskachestvo, the Federal Accreditation Service, Russian Ministry of Industry and Trade, Association of Internet Retailers, and major marketplaces worked together to develop the research methodology. Websites were evaluated according to 31 criteria, which, in turn, are divided into five main groups that determine consumer confidence:
· Seller checks
· Product quality disclosure
· Basic information security
· Personal data processing
· Transparency and accessibility of information
"We always stand for honesty and transparency with both buyers and sellers in order to minimize the number of low-quality, unsafe, or counterfeit goods on the site," said Ozon's Managing Director Sergey Belyakov. "To this end, Ozon built a multi-stage system for checking product quality and safety. Thanks to these initiatives to promote best practice, the fledgling e-commerce industry's standards are rising, and with them the trust of tens of millions of our customers."
"The joint work of Roskachestvo and the Federal Accreditation Service identified trusted online shopping platforms that really care about their customers: they check the certificates and declarations of conformity of the products they sell, they inform buyers about the results of broad product testing conducted by Roskachestvo, their services rely on secure technology, and they do not violate consumer rights, including in relation to consumers' personal data. Consumers can trust these platforms," said Roskachestvo chief Maxim Protasov.
"E-commerce sites, as well as brick-and-mortar stores, should offer only safe and high-quality goods. By establishing the rating system, we want to note the marketplaces that take a responsible approach to verifying products for sale," said Nazariy Skrypnik, head of the Federal Accreditation Agency.
One of the key criteria in evaluating platforms was the presence of certificates and declarations of conformity for products as well as a connection with the Federal Accreditation Service. Since April 2021, Ozon became the first Russian marketplace to use product cards to indicate whether goods that have been tested for safety and have the necessary certificates. Buyers can immediately verify this: the designation on the product card links to compliance documents on the Federal Accreditation Service website. 2.85 million SKUs in dozens of product categories have already received the "Verified product" designation. The Federal Accreditation Service is integrated with Ozon online shopping through software, so product safety information is updated automatically.
Ozon's rules require sellers to have legally mandated product documentation: quality certificates for product categories that require them, and brand documents for products with registered trademarks. The categories with the most stringent quality and safety requirements are baby food, dietary supplements and vitamins, precious stones, etc. These items appear in the catalog only after the seller provides all certificates of conformity.
Press contacts:
Ozon's Press Service: pr@ozon
Roskachestvo's Press Service: media@roskachestvo.gov.ru