Ozon entered into a sale and purchase agreement, dated April 12, 2021, to acquire 100% of the charter capital of Oney Bank LLC from Sovcombank. The total consideration will be determined at closing and is subject to price adjustments based on the asset value of the acquired company as of the closing date. The total consideration for the transaction is payable in cash and is not expected to exceed $10.0 million. The transaction is subject to regulatory approval by the Central Bank of Russia and other customary conditions.
The acquisition of Oney Bank is an important milestone for Ozon. This acquisition will equip Ozon with the necessary set of licenses to augment growth and development of its fintech vertical through expanding and enhancing the array and quality of the financial services products offered to the customers and the merchants on Ozon platform. Ozon expects the improved financial services offering to boost engagement and retention of its buyers and attract more sellers to Ozon marketplace, promote monetization across Ozon platform and increase the Company’s total addressable market.
Whilst Ozon is acquiring the bank to enhance its own financial services offering, Ozon will also continue to actively cooperate with other banks and fintech companies to finance the loan book and to develop new products and services for the benefit of the customers and the merchants on Ozon platform.
Vahe Ovasapyan, Vice President, Ozon Financial Services commented: "The acquisition of a bank enables Ozon to implement our product vision in fintech. Our goal was to acquire an asset which we can integrate into our fintech business expediently and efficiently. Furthermore, transparency and reliability of the acquisition target were key criteria for Ozon in concluding this transaction. Sovcombank is our longtime partner and we have had a constructive business relationship for a number of years developing B2B and B2C products. This deal will give us an additional flexibility in launching financial services for our customers and marketplace sellers. This includes faster payment services with lower commissions. I am excited about the near-term development and the long-term outlook for the fintech business at Ozon.”
About Financial Services at Ozon
Ozon began developing its fintech products in 2018. Today the fintech business includes B2C and B2B services that are complementary to Ozon’s core e-commerce operations. Since the launch, the Company has seen exponential growth and strong demand for OZON financial services. As part of its B2С stream, Ozon currently offers customers lending solutions such as an installment payment option for the products purchased via its marketplace, as well as payment instruments such as the Ozon.Card debit card, which has been adopted by close to 500,000 users. Payment services increase customer order frequency and loyalty. The Ozon cardholders exhibited around 60% greater order frequency compared to Ozon’s average customer order frequency in Q1 2021.
Within the B2B domain Ozon is focusing on lending solutions which attract more sellers and business partners to Ozon’s platform. Ozon.Invest is a financing platform that enables marketplace sellers to obtain loans from a number of financial institutions in Russia such as Otkritie Financial Corporation, MTS Bank, Alfa Bank and micro-credit organizations. In February 2021 Ozon registered its own microfinance entity aimed at creating financial products for its merchant base.
About Oney Bank
Oney Bank LLC is a credit institution providing financial services in Russia. It is a former subsidiary of Oney Bank SA. Oney Bank SA was founded in 1983 in France with Auchan Group as the main shareholder. In January 2021 Sovcombank acquired 100% of charter capital of Oney Bank LLC from Auchan Group.